Privacy Policy
Last Updated: 2026
calvinsmill.co.uk ("we," "us," "our," or "Company") operates the Mr Luck Casino affiliate website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site. By accessing calvinsmill.co.uk, you acknowledge that you have read and understood this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Data: Name, email address, and phone number (voluntarily provided through contact forms or newsletter subscriptions)
- Technical Data: IP address, browser type, operating system, and device identifiers
- Cookies: First-party and third-party cookies stored on your device
- Usage Data: Pages visited, time spent on site, referral sources, click-through behaviour, and affiliate link interactions
- Location Data: General geographic location derived from IP address
How We Use Information
We use collected information for the following purposes:
- Analytics and performance monitoring through third-party services
- Affiliate tracking and commission calculation
- Site improvement and user experience optimisation
- Sending newsletters, promotional content, and updates (with your consent)
- Fraud prevention and legal compliance
- Responding to your enquiries and customer support
Cookie Policy
Our site uses the following types of cookies:
- Essential Cookies: Required for site functionality and security
- Analytics Cookies: Track user behaviour to improve our services
- Affiliate Tracking Cookies: Monitor clicks and conversions for our affiliate partners
- Marketing Cookies: Used by third-party advertising partners to deliver targeted content
You may opt out of non-essential cookies by adjusting your browser settings or using our cookie consent tool on first visit. Please note that disabling cookies may affect site functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
calvinsmill.co.uk contains affiliate links to casino operators and other third-party websites. We are not responsible for the privacy practices, content, or policies of external websites. We recommend reviewing the privacy policies of any casino or third-party site before providing your personal information. Your use of third-party sites is at your own risk and governed by their respective terms and privacy policies.
Your Rights
Under the UK General Data Protection Regulation (GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you
- Right to Rectification: Request correction of inaccurate or incomplete data
- Right to Erasure: Request deletion of your personal data (subject to legal obligations)
- Right to Restrict Processing: Request limitation of how we use your data
- Right to Data Portability: Request your data in a structured, portable format
- Right to Object: Object to processing for direct marketing and profiling
- Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO)
If you are a resident of other jurisdictions (e.g., US, EU), similar rights may apply under applicable legislation such as the California Consumer Privacy Act (CCPA).
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. Typically:
- Contact form data: Retained for 2 years or until you request deletion
- Analytics data: Retained for up to 26 months
- Affiliate tracking data: Retained in accordance with affiliate program requirements
- Legal and compliance records: Retained as required by law
Contact Us
If you have questions, requests, or concerns regarding this Privacy Policy or our data practices, please contact us:
Email: privacy@calvinsmill.co.uk
Website: calvinsmill.co.uk
Jurisdiction: United Kingdom
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.